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The demise of third-party cookies is set to reshape the advertising landscape, and many advertisers will need to address their strategies. The focus has turned to contextual solutions but these still face challenges.
In this report, we explore how Attention Time can act as a feedback loop on contextual relevance, and how the relationship between context, ad creative and attention can be leveraged by advertisers.
Full of insights and actionable takeaways, this paper is a must-read for agencies and brands looking to incorporate contextual approaches into their strategies.