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Attention Seekers

Introducing the world’s first real time stack to capture, measure and optimise Attention Time: how long users spend actually looking at your content.

Compared to viewability, Attention Time is 7.5x stronger at driving Awareness and 5.9x stronger at driving recall.

Attention Intelligence Platform (AIP)

Fuelled from eye gaze data from our proprietary, opt-in web browser, AIP helps you drive Attention Time through five market leading products.

Insights

An interactive, pre planning tool to help maximise Attention Time.

Have a play

Formats

We've honed the art of creating the best canvasses to build your brand. The result is a proprietary suite of formats that deliver superior Attention Time.

See our formats
VERSION 1 2.35s ATTENTION
TIME

Creatives

Understand the true dynamics of capturing attention. Optimise your creative based off detailed individual user replays and aggregate heatmaps. Test, deploy, learn and maximise Attention Time.

Media

Optimise your media on the fly through the world's first Attention Time enabled marketplace.

Reporting

Capture and track your Attention Time outcomes alongside common industry metrics. See the top performing placements, times and days and get invaluable creative heatmapping and insights. Brand studies are available too.

Viewability
Time in view
Attention Time
Total Attention Time
Cost Per Attention Sec

Download the new white-paper

The demise of third-party cookies is set to reshape the advertising landscape, and many advertisers will need to address their strategies. The focus has turned to contextual solutions but these still face challenges.

In this report, we explore how Attention Time can act as a feedback loop on contextual relevance, and how the relationship between context, ad creative and attention can be leveraged by advertisers.

Full of insights and actionable takeaways, this paper is a must-read for agencies and brands looking to incorporate contextual approaches into their strategies.

You will receive an email with the download link to our whitepaper soon after you opt-in.

Opt-in to receive whitepaper and further updates from Playground XYZ.

#AttentionSeekers

Get in touch with us below.

North America

New York
7/33 Irving Pl
New York, NY, 10003
Los Angeles
Pacific Design Center,
Red Building,
750 N San Vicente Blvd,
West Hollywood, CA 90069
Montréal
3 Place Ville Marie
Suite 400
Montréal, QC H3B 2E3

Europe

London
Waterhouse Sq
138 Holborn
London EC1N 2SW

Asia

Singapore
18/8 Cross St
Singapore 048424

Oceania

Sydney
11/61 York St
Sydney NSW 2000
Melbourne
4/152 Elizabeth St
Melbourne VIC 3000
Brisbane
The Hub,
200 Adelaide St,
Brisbane QLD 4000
New Zealand
Mairangi Bay
Auckland, NZ 0630