FEMALE4.85s
15:005.13s AT
HOVER BOARD7.35s
NEWS5.11s
FEMALE4.85s
15:005.13s
HOVER BOARD7.35s
NEWS5.11s
FEMALE4.85s
0.0
0.0

Attention Seekers

Introducing the world’s first real time stack to capture, measure and optimise Attention Time: how long users spend actually looking at your content.

Compared to viewability, Attention Time is 7.5x stronger at driving Awareness and 5.9x stronger at driving recall.

Attention Intelligence Platform (AIP)

Fuelled from eye gaze data from our proprietary, opt-in web browser, AIP helps you drive Attention Time through five market leading products.

Insights

An interactive, pre planning tool to help maximise Attention Time.

Have a play

Formats

We've honed the art of creating the best canvasses to build your brand. The result is a proprietary suite of formats that deliver superior Attention Time.

See our formats
VERSION 1 2.35s ATTENTION
TIME

Creatives

Understand the true dynamics of capturing attention. Optimise your creative based off detailed individual user replays and aggregate heatmaps. Test, deploy, learn and maximise Attention Time.

Media

Optimise your media on the fly through the world's first Attention Time enabled marketplace.

Reporting

Capture and track your Attention Time outcomes alongside common industry metrics. See the top performing placements, times and days and get invaluable creative heatmapping and insights. Brand studies are available too.

Viewability
Time in view
Attention Time
Total Attention Time
Cost Per Attention Sec

Download the whitepaper

A fundamental blind spot has continued to challenge digital advertisers: differentiating the opportunity to be seen (known as Viewability) vs. actually being seen.

In this report we explore a new metric called Attention Time (the amount of time a user spends looking at an ad) and how it compares to Viewability when driving Awareness and Recall.

The paper also has great insights, tips and tricks for marketers to maximise Attention Time on their campaigns.

80% 60% 40% 20% 0%
Attention Time

77%

Viewability

13%

Frequency

10%

Importance of Variables in Predicting Recall

XG Boost Model n=1,246

You will receive an email with the download link to our whitepaper soon after you opt-in.

Opt-in to recieve whitepaper and further updates from Playground XYZ.

#AttentionSeekers

Get in touch with us below.

North America

New York
PLAYGROUND XYZ
7/33 Irving Pl
New York, NY, 10003
Los Angeles
PLAYGROUND XYZ
Walnut Creek, CA, 94596
Montréal
PLAYGROUND XYZ
3 Place Ville
Marie Suite 400
Montréal, QC H3B 2E3

Europe

London
PLAYGROUND XYZ
Waterhouse Sq
138 Holborn
London EC1N 2SW

Asia

Singapore
PLAYGROUND XYZ
18/8 Cross St
Singapore 048424

Oceania

Sydney
PLAYGROUND XYZ
11/61 York St
Sydney NSW 2000
Melbourne
PLAYGROUND XYZ
4/152 Elizabeth St
Melbourne VIC 3000