We're PLAYGROUND XYZ, a marketing technology company headquartered in Sydney.

We think mobile advertising isn't living up to its potential. Publishers can’t monetise it, advertisers can't get the right return on ad spend and users hate it.

This is the story of how we're changing all that.

For years we've witnessed businesses trying to move the needle with a variety of tactics, despite being hugely constrained by the same, tired old ad formats.

So we changed the formats themselves!

We changed their size, their placement and even their behaviour.

We created brand new storytelling opportunities.

A collaborative framework to build an advanced class of ad formats.

Our ad formats are built alongside the stakeholders.

Since our launch in November 2015 we have built a suite of 5 critically acclaimed ad formats.

All achieving big increases on key metrics against mobile benchmarks



vs 42%

Engagement rate


vs 0.09%

time in view


vs 5s

Completion rate


vs 47%

Source: IAS Mobile Display Benchmarks, Jan 2017

To do all this, we had to build our own technology from the ground up.

The result is a patented, proprietary platform that allows for the creation and delivery of the next generation of mobile ad formats.

Creatives use our online, cloud based studio.

Tapping into dozens of templates we built in consultation with designers, producers, brands and agencies.

New doesn't = hard. We’ve revolutionised the creative process with our tool, The Wizard, turning flat images into working HTML with a click!

Once built, the creative is placed into our programmatic marketplace - The Playground Private Exchange.

The marketplace connects brands and publishers to trade the ad formats at scale.

We've quickly captured the imaginations and business of every major agency group

In the past year, appetite for the platform has taken us from Australia into nine new countries.

Giving us an amazing cross section of blue chip advertisers across the globe.

Ad showcase »

Since our launch in Nov 15 we’ve undergone a phenomenal rate of growth!

NOV15 - JUN16


JUL16 - JUN17


JUL 17 ...



Our platform handles the challenges so one build runs everywhere our huge (and growing) publisher network.

Award Winning

We've won two different Marketing Technology Company of the Year awards!

It works!

For publishers we help them generate 4-8x their usual banner yields so they’re of course over the moon.

For advertisers we’ve been able to help them achieve 2x key metrics like Viewability, Time in View and CTR (actually it’s often up to 10x for some metrics).

For users, who usually suffer at the hands of the first two stakeholders, we have achieved a 22% increase in how they feel towards the ads (compared to mobile advertising generally).

And we're just
getting started!

In a short space of time we've been able to move the needle for publishers, advertisers and users to boot.

The thing is, we are truly just getting started. There’s a lot of work yet to be done; we feel it's a critical component in fulfilling the fabled promise of mobile advertising. We’re thrilled to be a part of it.