For years we've witnessed businesses trying to move the needle with a variety of tactics, despite being hugely constrained by the same, tired old ad formats.
Our ad formats are built alongside the stakeholders.
Since our launch in November 2015 we have built a suite of 5 critically acclaimed ad formats.
time in view
Source: IAS Mobile Display Benchmarks, Jan 2017
To do all this, we had to build our own technology from the ground up.
The result is a patented, proprietary platform that allows for the creation and delivery of the next generation of mobile ad formats.
We've quickly captured the imaginations and business of every major agency group
In the past year, appetite for the platform has taken us from Australia into nine new countries.
Giving us an amazing cross section of blue chip advertisers across the globe.
Since our launch in Nov 15 we’ve undergone a phenomenal rate of growth!
NOV15 - JUN16
JUL16 - JUN17
JUL 17 ...
Our platform handles the challenges so one build runs everywhere our huge (and growing) publisher network.
We've won two different Marketing Technology Company of the Year awards!
For publishers we help them generate 4-8x their usual banner yields so they’re of course over the moon.
For advertisers we’ve been able to help them achieve 2x key metrics like Viewability, Time in View and CTR (actually it’s often up to 10x for some metrics).
For users, who usually suffer at the hands of the first two stakeholders, we have achieved a 22% increase in how they feel towards the ads (compared to mobile advertising generally).
In a short space of time we've been able to move the needle for publishers, advertisers and users to boot.
The thing is, we are truly just getting started. There’s a lot of work yet to be done; we feel it's a critical component in fulfilling the fabled promise of mobile advertising. We’re thrilled to be a part of it.